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Brands Are Wasting Their Money Hiring High-Priced Celebrities To Appear In Ads | Business Insider

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
Aaron Taube

This year's Super Bowl ads featured high-profile celebrity appearances from Ellen DeGeneres (Beats Music), Bob Dylan (Chrysler), and Scarlett Johansson (SodaStream), but a new report suggests those brands might have been better off saving their money.

http://www.businessinsider.com/unruly-dings-using-celebrities-in-ads-2014-5


 

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