Professionals
Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Employers
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
LOGIN / REGISTER
Join Today... It's free!
Already a member?

Follow Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook
Please Login to Continue:
News Options

Latest News

Category Subscriptions

Story Subscriptions

Categories

Advertising / Promotions / PR (2100)

Brand / Product Marketing (792)

Career Development (1755)

Category Management (8)

Company News (1888)

Financial / Trade Spend (21)

Food / Product Development (1608)

Foodservice (41)

HR / Recruiting (3641)

Industry Events (379)

Market Research (1184)

Retail (4260)

Sales / Customer Development (156)

Senior Leadership (1282)

Shopper / Trade Marketing (115)

Supply Chain / Logistics (200)

Brands Are Wasting Their Money Hiring High-Priced Celebrities To Appear In Ads | Business Insider

Post Response | Subscribe to Story



Displaying Stories 1 - 1 of 1.
first | previous | 1 | next | last

CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
Aaron Taube

This year's Super Bowl ads featured high-profile celebrity appearances from Ellen DeGeneres (Beats Music), Bob Dylan (Chrysler), and Scarlett Johansson (SodaStream), but a new report suggests those brands might have been better off saving their money.

http://www.businessinsider.com/unruly-dings-using-celebrities-in-ads-2014-5


 

Post Response